I, Tonya The movie has come under an increasing amount of criticism since it was released, both for its depiction … Continue reading Picking Up the Spare: I, Tonya, The Florida Project and More
Without question there is still much, much progress to be made when it comes to representation and inclusion on film. It’s great that so many of this year’s Sundance Film Festival award winners were women, but female characters in 2016 only accounted for 38% of on-screen speaking roles and too many studios are not making significant progress on improving that number this year. Both Fox and Paramount have no films by female directors on its release slate for the rest of this year, for instance.
Still…there are shafts of light appearing in the cracks formed by the recent shifts in conversation that hold men accountable for their terrible actions instead of rewarding them while blaming, shaming or dismissing the victims. Those signs of hope are coming from a few recent movie marketing efforts.
As January 2018 winds down, the entertainment finds itself with a number of notable events happening.
First, nominations for this year’s Academy Awards were just released. As usual, there were notable omissions, including Wonder Woman being snubbed. Thankfully there were also some great inclusions such as both Jordan Peele (Get Out) and Greta Gerwig (Lady Bird) receiving directorial nominations.
Second, the Sundance Film Festival has finished up. This year’s Park City, UT gathering has been more low-key than it has been recently. While films are still being acquired, neither Netflix or Amazon Studios have been active buyers, reversing a trend from the last few years where they’ve outbid traditional specialty distributors for heavily-buzzed films.
Third, the Super Bowl is coming up quickly, traditionally a big platform where studios debut trailers for high-profile releases coming out in the next several months. We already know Universal and Paramount are going to be promoting some of their films. Marvel’s Black Panther will also be included in a spot that’s actually for Lexus.
That’s a lot of movie marketing-related activity right now. And it’s all taking place when there are some notable marketing and entertainment industry trends that will upend many long-held beliefs and tactics.
Logan Before the movie was released, 20th Century Fox reportedly worked directly with Twitter to analyze fan conversations, sentiment and … Continue reading Picking Up the Spare: Logan, Pitch Perfect 3 and More
All The Money In the World Not great news for the movie as it’s come to light that while Michelle … Continue reading Picking Up The Spare: All the Money in the World, The Post and More
Star Wars: The Last Jedi A great feature on the women of Lucasfilm who are integral to the franchise’s ongoing … Continue reading Picking Up the Spare: The Last Jedi, The Post and More
In my latest Adweek column I once again recapped what I felt were some of the most memorable and innovative movie marketing campaigns of the past year. The problem with creating the list is that when I originally went through what I’d covered over the course of 2017 there were 23 films that made the cut. Removing any of them felt like I was losing something essential, something representative of what made 2017 such an interesting year for film marketing.
So, in true internet style, I’m 100% cheating. While that list is one I’m more or less happy with, I couldn’t *not* mention once again the others that wound up being removed for one reason or another. There are good reasons – which I debated for quite a while – as to why any of what’s below could have been included on my initial list and these are no less noteworthy, all doing something or achieving something that was pretty unique or at least worth mentioning.
With all that being said, here are the other 13 campaigns of 2017 that I felt were worth noting as part of a year where there’s still plenty of room for Hollywood to grow in terms of diversity and inclusion but which shows at least there’s some new thinking happening that promises hope for the future.
Star Wars: The Last Jedi An outdoor campaign run in conjunction with Twitter rotated pictures from the movie and fan … Continue reading Picking Up The Spare: The Last Jedi, The Killing Of A Sacred Deer and More
Star Wars: The Last Jedi I was remiss in failing to include that part of Verizon’s co-marketing included running a … Continue reading Picking Up The Spare: The Last Jedi, Logan Lucky, Call Me By Your Name and More
If you’re anything like me you’ve been inundated by year-end lists over the last few weeks. Various sites have published … Continue reading No Year-End Top 10 Lists Here