Hostiles – Marketing Recap

Hostiles – Marketing Recap

hostiles posterThe new movie Hostiles takes the audience back to 1892 for a story about learning compassion for your fellow human being, no matter who they are or what your view of them might be. Christian Bale stars as Capt. Joseph J. Blocker, a soldier on the frontier of New Mexico who’s given an assignment he doesn’t want: Transport Chief Yellow Hawk (Wes Studi) back to his tribal land in Montana before he dies.

Blocker has a long-standing hatred of Yellow Hawk and other Native Americans but reluctantly does his duty. As they travel they encounter Rosalie Quaid (Rosamund Pike), a widow who they offer to help and who joins their party. Through the trials and hardships they encounter along the way they all gain a respect and understanding for each other that challenges their previous beliefs. It’s a lesson we could all stand to hear again.

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Jumanji: Welcome to the Jungle – Marketing Recap

Jumanji: Welcome to the Jungle – Marketing Recap

jumanji poster 20The premise of the first Jumanji was pretty simple: A man who’s been trapped in a board game for 26 years finally breaks loose and the kids who freed him have to stop the animals and other dangers that came out with him. 27 years later the movie is finally getting a sequel in Jumanji: Welcome to the Jungle.

The film follows four disparate teenagers who are all sentenced to detention one afternoon. Forced to clean out the high school storage room the discover an old video game system that still works and decide to play “Jumanji” to pass the time. They wind up being sucked into the game, taking on the physical forms of different characters. Now appearing as grown adults (played by Dwayne Johnson, Karen Gillan, Kevin Hart and Jack Black), they have to find their way out while also saving Alex, a man who was trapped in the game back in 1996.

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Pitch Perfect 3 – Marketing Recap

Pitch Perfect 3 – Marketing Recap

pitch perfect 3 poster“We’re getting the band back together” seems to be the main focus of Pitch Perfect 3. After going their separate ways, the members of the Barden Bellas find that adulting is hard and nothing makes them feel as good as singing in a college a cappella group did. Not only that, but a new generation has come along and taken the group’s title, reminding them of how old they’re getting and how their lives aren’t turning out as expected.

At a get together with Beca (Anna Kendrick), Fat Amy (Rebel Wilson), Aubrey (Anna Camp) and the others, Chloe (Brittany Snow) suggests they try to get aboard a USO tour of Europe, bringing their vocal stylings to the troops. Heading overseas presents an opportunity to not only recapture former glory but also get into a whole new set of hijinks and outrageous situations.

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The Greatest Showman – Marketing Recap

The Greatest Showman – Marketing Recap

greatest showman poster 4It’s interesting timing that a movie telling the story of how P.T. Barnum began his famous (and sometimes infamous) American Museum comes the same year the circus that for 146 years bore his name shut down. The Greatest Showman sees Hugh Jackman starring as Barnum, beginning at a low point in his life and career, suffering one setback after another. He soon devises the idea to collect oddities and people of interest and fascination under one roof, then charge admission for the public to see them.

Descriptions of the movie have been careful to use the word “inspired by” when alluding to how much of the story should be taken with a generous helping of salt. That story includes Barnum’s wife Charity (Michelle Williams) and Philip, the production assistant who joins him in his quest for show business fame (Zac Efron) as well as Anne, the young performer who catches Phillip’s eye.

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Bright – Marketing Recap

Bright – Marketing Recap

bright poster 2Director David Ayer reunites with his Suicide Squad star Will Smith in the new Netflix-original movie Bright. In the movie, Smith plays Daryl Ward, a police officer in an alternate world where mythical creatures like elves, orcs and others coexist alongside humans and have since forever. Now, Ward is the first human cop to be paired with an orc, Jakoby (Joel Edgerton).

While they’re still learning how to get along they discover the existence of a magic wand, a powerful magical weapon that can do whatever the wielder wishes. There are various very bad people – and plenty of others – trying to get their hands on the wand but it’s up to Ward and Jakoby to keep it out of dangerous hands and make sure it can’t do any more harm.

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Downsizing – Marketing Recap

Downsizing – Marketing Recap

downsizing poster 1Matt Damon stars as Paul Safranek in Downsizing, the latest movie from writer/director Alexander Payne. Set sometime in the future, Paul and his wife Audrey (Kristen Wiig) agree to undergo a procedure called “Downsizing” where they are shrunk down to just a few inches tall. It’s an increasingly popular choice, driven by concerns that full-sized people are using the planet’s resources too fast and that shrinking – and thereby requiring less food and water – is the key to responsible environmentalism.

The decision they make winds up taking a turn when, at the last minute, Audrey backs out. That leaves Paul irreversibly shrunk and on his own to adjust to his new reality. In the tiny town he moves to he meets a number of interesting new people, including Dusan Mirkovic (Christoph Waltz) and Ngoc Lan Tran (Hong Chau). Both of them influence how he adapts to the strange new world he finds himself in.

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The Post – Marketing Recap

The Post – Marketing Recap

the post poster 5The Vietnam War still looms large in the collective American psyche, an instance where the cause being fought for was more muddled than usual. So too, the tendency of powerful figures to use whatever tools available to silence dissent and maintain their secrets is as old as time. Both of those realities came together in 1971 when former military analyst Daniel Ellsberg leaked what came to be known as “The Pentagon Papers” to The New York Times in 1971. While the Times published a number of stories on the documents, which contained a classified analysis of the Vietnam War, it wasn’t until later that year when The Washington Post picked up the story that things really heated up.

The Post, the new movie from director Steven Spielberg tells that part of the story. Meryl Streep plays Katherine “Kay” Graham, publisher of the Post from 1969 to 1979. When she’s informed by editor Ben Bradlee (Tom Hanks) that he intends to publish reports based on The Pentagon Papers it sets off a whirlwind of corporate and legal action. The Nixon administration moves to stifle that reporting, just as it did for the Times, citing national security concerns. Graham and Bradlee, then, must weigh the threat of being arrested for treason against their duty to inform the public of the real reason behind the Vietnam War.

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Star Wars: The Last Jedi – Marketing Recap

Star Wars: The Last Jedi – Marketing Recap

star wars last jedi poster 9For the third time in as many years, Disney/Lucasfilm are bringing Star Wars to theaters just in time for the holidays. After successfully reintroducing the franchise with 2015’s The Force Awakens, we took a detour away from the core “Saga” that has been the focus of the movies to date in 2016’s Rogue One: A Star Wars Story.

Now we’re back to the story of the Jedi and the fight against the powers of darkness in Star Wars: The Last Jedi. The story picks up right where The Force Awakens left off, as Rey (Daisy Ridley) finds the self-exiled Luke Skywalker (Mark Hamill), who she hopes will help her learn who she is and what her destiny might be. Meanwhile, The Resistance, led by General Leia Organa (the late Carrie Fisher) continues its fight against the ascendant First Order, ruled by the mysterious Supreme Leader Snoke (Andy Serkis). Poe Dameron (Oscar Issac) and Finn (John Boyega) along with Chewbacca and a bunch of porgs keep fighting the good fight while Kylo Ren (Adam Driver) continues to emote across the entire galaxy while trying not to be the Diet Coke of evil.

With so much Star Wars hype and promotion over the last three years, the franchise lately has never seemed far out of reach. To sell The Last Jedi effectively and forcefully, Disney has worked hard to make sure the campaign sells a compelling and unique product to the audience.

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