Tully – Marketing Recap

Tully – Marketing Recap

tully posterMovies haven’t always been super-kind to the child support profession. If nannies, au pairs and babysitters aren’t murderous, husband-stealing sociopaths they’re comedically reluctant, only in that position because of some other circumstance. The message to women almost seems to be that needing a bit of help not only is a character flaw in and of itself but one that could put your children, marriage and home in danger.

The new movie Tully seems to take a slightly different tack, presenting a more realistic portrait of motherhood. The movie reunites director Jason Reitman, writer Diablo Cody and star Charlize Theron, who plays Marlo, a mother of three whose brother hires her some help to deal with the overwhelming reality of life. That help comes in the form of Tully (Mackenzie Davis), who offers more than just relief from constantly being the only one on call with the kids. The two women bond and have lessons and insights to share with each other about life.

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Avengers: Infinity War – Marketing Recap

Avengers: Infinity War – Marketing Recap

avengers infinity war poster 2And now, the end is near

And so I face the final curtain

My friend, I’ll say it clear

I’ll state my case, of which I’m certain

If you’re looking for my usual marketing recap on Avengers: Infinity War, this week’s biggest release, you’ll find it spread across two outlets.

For The Hollywood Reporter I covered the primary marketing elements such as posters, trailers and TV spots. Meanwhile over at Adweek I went a bit more in-depth than usual on the movie’s promotional partnerships and the efforts supporting those partnerships.

Even with all that there were some elements I usually include that didn’t make into either of those two pieces. So, using those as starting points, here’s the rest of what the marketing campaign looked like.

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Duck Butter – Marketing Recap

Duck Butter – Marketing Recap

duck butter posterWhen Sergio (Laia Costa) and Niama (Alia Shawkat) in the new movie Duck Butter they hit it off very quickly. Each, though, is dissatisfied with the state of dating and is tired of relationship BS and doesn’t really want to go through all that nonsense again, feeling like it only leads to something half-hearted. They want the passion, not the fake niceties.

So they decide to partake in an experiment: They’re going to spend 24 hours in their own little bubble to break past the facades that are usually erected and start their relationship off on a “real” note, if such a thing is possible. If it turns out they can’t hack it, they call it quits. If they can, they keep things going.

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Disobedience – Marketing Recap

Disobedience – Marketing Recap

disobedience posterSet in a strict Orthodox Jewish community outside London, the new movie Disobedience is about forbidden love and yearning passion. Rachel Weisz plays Ronit, a woman who was sent away from the community when she was just a teenager because of a romantic relationship with her friend Esti, played as an adult by Rachel McAdams. When Ronit’s father, a respected rabbi, passes away she returns for the funeral for the first time in decades.

Esti is now married to Dovid (Alessandro Nivola), himself a rabbi, but Ronit’s return reawakens the passion she felt all those years ago, a passion that’s never been matched since. The two rekindle their illicit affair, causing upset in the marriage of Esti and Dovid as well as the community as a whole. Both women, though, are tired of living the lie and suppressing the feelings they had so long ago, challenging the norms they’ve been expected to either conform to or live outside of.

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