Yesterday at the Detroit Auto Show, Ford Motor Company made news in both the auto and film press when it announced the 2019 Mustang Bullitt, a new take on the 1968 Mustang Fastback that plays as much of a starring role in the movie Bullitt as Steven McQueen. Here’s the description of the car, via USA Today:
The special model, due out this summer, will be available only in Shadow Black or Dark Highland Green. It has a 5-liter V-8 engine that packs at least 475 horsepower and tops out at 163 miles per hour – an 8 mph increase over the latest Mustang GT.
I want to go to there. I was raised a Chevy Guy, but the Mustang is the one Ford make deemed acceptable to cross religious affiliation lines for.
The news – including the fact that the release of the new model is timed for the 50th anniversary of the film – is enough of an excuse to spend some time looking back at Bullitt’s marketing, especially with an eye on how big a role the car played in that campaign.
Continue reading “Bullitt – Flashback Marketing”
Merry Christmas! Shitter was full!
National Lampoon’s Christmas Vacation arrived six years after the original Vacation and four years after the sequel European Vacation. The first movie, like Animal House in 1978, was the cinematic extension of the edgy, irreverent comedy brand begun in the magazine that provided a stark contrast to old-time comedic standards. These were powered by drugs and sex and the sense of freedom prevailing in youth culture coming out of the 60s and 70s, when the Baby Boom came of age.
In Christmas Vacation we once more follow Clark (Chevy Chase) and Ellen (Beverly D’Angelo) Griswold, the parents of Russ and Audrey, played in this movie by Johnny Galecki and Juliette Lewis. This time the family is staying close to home instead of traveling elsewhere. But with extended family coming to stay as well as the tensions common to the holiday season, as well as Clark’s tendency to build up expectations while also bumbling through things, it doesn’t mean the chances of hijinks are diminished at all. As with the first Vacation, it was based on a John Hughes short story that first appeared in National Lampoon.
Continue reading “National Lampoon’s Christmas Vacation – Flashback Marketing”
It’s hard to believe 30 years have gone by but that’s exactly the case with Planes, Trains and Automobiles. Originally … Continue reading Planes, Trains and Automobiles – Flashback Marketing
Last week when I wrote about the directorial career of Kenneth Branagh I mentioned that 1994’s Mary Shelley’s Frankenstein was … Continue reading Bram Stoker’s Dracula – Flashback Marketing
The charm of Hepburn, Stewart and Grant are used alongside MGM’s reputation to sell this 1940 classic. Continue reading The Philadelphia Story – Flashback Marketing
Celebrating its 50th anniversary today is the 1967 Paul Newman classic Cool Hand Luke. Set in the early 1950s, Newman … Continue reading Cool Hand Luke – 50th Anniversary Flashback Marketing
If you’ve got a taste for a domestic cold one today, don’t be surprised. Today is National American Beer Day. … Continue reading Drinking Buddies – Flashback Marketing
I fell in love with Glengarry Glen Ross pretty quickly. It was my first exposure to David Mamet’s writing, hitting … Continue reading Glengarry Glen Ross (25th Anniversary Flashback Marketing)
1992’s The Last of the Mohicans was the first Michael Mann movie I saw, introducing me to the world of … Continue reading The Last of the Mohicans (25th Anniversary Flashback Marketing)
Tomorrow is Batman Day, the day DC Entertainment established in 2014 as part of the company’s celebration of Batman’s 75th … Continue reading Batman Returns (Flashback Marketing)