Bullitt – Flashback Marketing

Bullitt – Flashback Marketing

Yesterday at the Detroit Auto Show, Ford Motor Company made news in both the auto and film press when it announced the 2019 Mustang Bullitt, a new take on the 1968 Mustang Fastback that plays as much of a starring role in the movie Bullitt as Steven McQueen. Here’s the description of the car, via USA Today:

The special model, due out this summer, will be available only in Shadow Black or Dark Highland Green. It has a 5-liter V-8 engine that packs at least 475 horsepower and tops out at 163 miles per hour – an 8 mph increase over the latest Mustang GT.

mustang bullitt 2018

I want to go to there. I was raised a Chevy Guy, but the Mustang is the one Ford make deemed acceptable to cross religious affiliation lines for.

The news – including the fact that the release of the new model is timed for the 50th anniversary of the film – is enough of an excuse to spend some time looking back at Bullitt’s marketing, especially with an eye on how big a role the car played in that campaign.

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National Lampoon’s Christmas Vacation – Flashback Marketing

National Lampoon’s Christmas Vacation – Flashback Marketing

Merry Christmas! Shitter was full!

christmas vacation posterNational Lampoon’s Christmas Vacation arrived six years after the original Vacation and four years after the sequel European Vacation. The first movie, like Animal House in 1978, was the cinematic extension of the edgy, irreverent comedy brand begun in the magazine that provided a stark contrast to old-time comedic standards. These were powered by drugs and sex and the sense of freedom prevailing in youth culture coming out of the 60s and 70s, when the Baby Boom came of age.

In Christmas Vacation we once more follow Clark (Chevy Chase) and Ellen (Beverly D’Angelo) Griswold, the parents of Russ and Audrey, played in this movie by Johnny Galecki and Juliette Lewis. This time the family is staying close to home instead of traveling elsewhere. But with extended family coming to stay as well as the tensions common to the holiday season, as well as Clark’s tendency to build up expectations while also bumbling through things, it doesn’t mean the chances of hijinks are diminished at all. As with the first Vacation, it was based on a John Hughes short story that first appeared in National Lampoon.

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