Cinematic Slant

Terminator 2: Judgement Day – Flashback Marketing

Later this week Terminator 2: Judgement Day returns to select AMC Theaters locations, a re-release to mark and celebrate a new 4K 3D restoration of the film that was supervised by director James Cameron, taking time away from working on the seven… Read More

9 Elvis Presley Movie Trailers

It’s been 40 years today since the death of Elvis Presley to mark the occasion we’re going to look back at the trailers for just some of the movies he starred in as he worked to leverage his success with music into… Read More

Stay Tuned (25th Anniversary Flashback Marketing)

Back in 1992 comedies were still being written and marketed for adults, not just for kids and teenagers. That allowed for something like Stay Tuned to be produced that was definitely meant to appeal to an older audience. So with the movie… Read More

Unforgiven (25th Anniversary Flashback Marketing)

Today’s multiplex is filled with sequels to movies that last graced theater screens a decade or more earlier. These “legasequels” or whatever you might want to call them are an attempt by studios to revive dormant IP, hoping that people will be… Read More

Buffy the Vampire Slayer (25th Anniversary Marketing Flashback)

Earlier this year the internet celebrated the 20th anniversary of the series debut of “Buffy, the Vampire Slayer.” The show, created by Joss Whedon, broke quite a bit of new ground for mainstream television. It reversed the usual horror dynamic by positioning… Read More

Tron (Flashback Movie Marketing)

Among the many movies I felt The Emoji Movie was borrowing themes and approaches from as I reviewed its campaign, TRON was among the most prominent. While Inside Out or Wreck-It Ralph might be more current examples of stories taking place inside… Read More

Jaws (Flashback Movie Marketing)

Discovery Channel last night kicked off their 29th annual edition of Shark Week, a solid seven days of programming devoted to creatures that occupy a unique place in the public consciousness. While most species of shark are relatively harmless to people, one… Read More

The Winners and Losers in the Last 10 Years of Movie Marketing at San Diego Comic-Con (Part 2)

Later this week the entertainment press and countless fans will descend upon the San Diego Convention Center for this year’s installment of San Diego Comic-Con. Yesterday we looked at which movies went on to success or failure after using Comic-Con as a… Read More

The Winners and Losers in the Last 10 Years of Movie Marketing at San Diego Comic-Con (Part 1)

Later this week the entertainment press and countless fans will descend upon the San Diego Convention Center for this year’s installment of San Diego Comic-Con. The convention, which runs four days, is massive, taking up the entirety of the center with other… Read More

The Magnificent Ambersons (75th Anniversary Marketing Flashback)

It’s so interesting to think of where Orson Welles was following the critical, if not commercial, success of 1941’s Citizen Kane. If that were released in 2011 and had met with a similar fate he probably would have been mentioned on the… Read More