Unforgiven (25th Anniversary Flashback Marketing)

Unforgiven (25th Anniversary Flashback Marketing)

Today’s multiplex is filled with sequels to movies that last graced theater screens a decade or more earlier. These “legasequels” or whatever you might want to call them are an attempt by studios to revive dormant IP, hoping that people will be pulled in by a nostalgia-driven campaign and the promise of a return of old favorite characters.

Unforgiven, which turned 25 this past Monday, wasn’t a long-delayed sequel to anything. It was a wholly original story written by David Webb Peoples and directed by Clint Eastwood, who also starred. In its own way, though, it was not only a call back to the era of Westerns – a genre Eastwood was plenty familiar with – but also a sequel of sorts to the stories those movies used to tell.

It’s easy to see William Munny (Eastwood) as the older, more grizzled version of the same sort of cocky gunslinger that had been a staple of film from the 1930s, hitting their heyday in the 50s. Munny was a bandit back in his younger years, now retired and raising his kids on a small farm. One day a young man calling himself The Schofield Kid comes to Munny’s door, asking him to join him on a quest to collect a $1,000 reward. That prize has been offered by a group of prostitutes for the death of two cowboys who disfigured one of their number and was let off with merely a fine by Little Bill Daggett (Gene Hackman), the sheriff of the town. Munny reluctantly agrees and brings along his friend Ned Logan (Morgan Freeman) for the journey.

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Ingrid Goes West – Marketing Recap

Ingrid Goes West – Marketing Recap

Aubrey Plaza plays Ingrid in this week’s new release Ingrid Goes West. Ingrid is a slightly-unhinged young woman who has a tendency to mistake social media for the real world and obsess over celebrities and “influencers,” envying their life and engaging in a bit of stalking that goes beyond the mobile world of Instagram.

Upset over a recent situation gone bad, Ingrid latches onto her latest obsession: Taylor Sloane (Elizabeth Olsen), a new influencer in California who’s become famous for her bohemian lifestyle and perfectly-lit and filtered photos and other media. Ingrid ingratiates herself into Taylor’s life and while the two initially become friends things quickly spiral as Ingrid’s true motivations are uncovered and unstable nature comes back out.

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The Glass Castle – Marketing Recap

The Glass Castle – Marketing Recap

Based on Jeanette Walls’ memoir of the same name, The Glass Castle hits theaters this weekend. The movie follows Walls beginning in early childhood as she and her sisters are constantly being moved around from one unusual environment to the next by their unconventional parents Rex (Woody Harrelson) and Rose Mary (Naomi Watts). The two believe they are giving their children something unique, teaching them to be self-reliant and not lead conventional lives.

Adult Jeanette (Brie Larson) doesn’t remember those years quite as fondly. Now settled into a successful career and comfortable life in New York, she once more has to deal with the emotional baggage heaped on her by her parents and the scars they’ve left behind. It’s not all negative, though, as she also realizes they did what they could and if nothing else gave her and her sisters a passion for life.

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