A quick roundup of some interesting news and commentary from the last couple weeks.
Lots to unpack here, but the gist is that people are willing to wait to watch some of the most high profile films Hollywood will eventually release at home instead of rushing out to see them in theaters. That’s dependent on there being a 90-day window, but even so it can’t be good news for exhibitors who are still hoping those titles will get things started again. Adding insult to injury, another survey indicated people weren’t endorsing a government bailout of theaters.
It seems to me that the belief that there’s nothing to worry about with ending this rule is a bit naive, of a kind with the opinion that mergers are good for consumers when they almost never are. That the rule is outdated is true, but mostly because the distribution platforms have changed, not because there’s no longer a need for regulations that keep any one company from exerting too much control over an industry. But it’s in-line with the Trump Administration’s overall goal of eliminating as many rules and guidelines as it can find.
Anne Thompson absolutely nails the trends happening in the industry right now, including the quote about how movies like Sleepless In Seattle would go straight-to-streaming now and not have a viable future in theaters. Theaters’ inability to adapt over the last decade has put them behind the 8-ball, and the next couple years will show if there’s a future for them. The continued rise of streaming during the pandemic period shows people who might have at first been reluctant or put a cap on how many services they’d subscribe to are getting over that and becoming more familiar landscape, which should also be worrisome to theater owners. Also see Ben Smith’s article about the shift in power from quirky executives to more business-minded leaders.
Wait, you mean to tell me that entrenched hiring and staffing patterns have an effect on which topics are covered and therefore which audiences are or aren’t represented? Fetch me my fainting couch, I’ve got the vapors…
Interesting way to get movie trailers and ticket buying into the app, which still has significant market share despite the rise of TikTok and other factors. This could be a way for people to buy tickets as theaters reopen without having to exit the app they’re already using, but I’d be lying if this didn’t remind me a little of the period where Facebook encouraged companies to build mini-apps within that network in an effort to keep them there. This execution has the same advantages and the same potential drawbacks for both users and developers.
If you don’t stan Karina Longworth, I’m not sure we can hang out.