You can read my full recap of the marketing campaign for The Call of The Wild at The Hollywood Reporter.
Online and Social
There’s not much, just the very basic material, on the studio’s official website for the film. A Facebook page seems to be the only social profile created, though the movie was well-promoted on the brand Twitter and other accounts.
Media and Press
A week or so before the movie hit theaters Ford engaged in a bit of a media tour that included stops at “Jimmy Kimmel Live,” “CBS Sunday Morning” and more.
Ford and others involved spoke about offering another adaptation of London’s novel on the premiere red carpet. An interview with the score’s composer allowed him to explain the challenges of using music to fill in for what otherwise would have been the dog’s dialogue.
Picking Up The Spare
Another clip showing Buck meeting the rest of his new sledding team.