You can read my full recap of the marketing campaign for Birds of Prey (And the Fantabulous Emancipation of One Harley Quinn) at The Hollywood Reporter.
Online and Social
The key art from the theatrical poster is used on the splash page of the movie’s official website, which otherwise features mostly just the standard marketing content.
Media and Press
While there had been plenty of chatter from Robbie in particular ahead of this, the first major beat for the movie came when the cast of characters was revealed. That news was largely well-received, particularly in that it included Montoya, an openly-gay character. It was followed a bit later by the news Black Mask would be the villain of the story.
Winstead spoke about the training she was about to undergo to get in shape for the role shortly after news of her casting was announced, which landed as she was promoting All About Nina last year. A bit later Robbie revealed the movie’s full title, which was quite cumbersome but also pretty great, on Instagram. While promoting Mary Queen of Scots, Robbie spoke to how that title was meant to lighten up what otherwise might be more serious material.
Screenwriter Christina Hodson offered occasional updates as she was being interviewed while Bumblebee was in theaters.
During the promotion for a new Netflix show, Winstead offered more thoughts on the tone of the film and its story. A profile of Robbie had her saying this movie’s version of Harley Quinn would be a bit toned down, with the male gaze removed from the director’s chair.
Her approach to playing Huntress and more was covered by Winstead while she was promoting Gemini Man.
In December Yan commented on the unexpected array of films she pulled inspiration from for this movie.
During the press cycle for Bombshell, Robbie was also interviewed about how she fell in love with the role of Harley Quinn while shooting the first Suicide Squad and how she wanted this movie to show a different side of the character.
That topic was central to a Variety cover story featuring the actor where she spoke about how she wanted Harley to evolve from that movie, especially with the addition of an all-female crew around her. She also spoke in her role as a producer on the film and how she teamed up with Yan and more.
An interview with Yan and Hodson had them talking about how they wanted to subvert many of the usual comic book tropes and take advantage of having a group of all-female anti-hero protagonists, all of whom had issues and messier personalities than might be commonly found in such movies. Yan also discussed how she got involved in the project to begin with and how she turned to director Patty Jenkins for advice on how to steer such a massive ship.
At the #Harleywood premiere late last month, the stars talked about how excited they were for people to see the movie, why the over-the-top violence was appropriate for the story and how the two main bad guys probably have some romantic feelings for each other. Recording artist Saweetioe was there too and talked about getting involved in the movie’s soundtrack.
The cast, often as a group, appeared on shows like “Good Morning America,” “The View” and others in the days before the movie hit theaters. McGregor also appeared on “The Tonight Show” and “Late Night.” Robbie also stopped by “The Tonight Show,” as did Winstead.
They also were featured on a Glamour cover story, while Smollett-Bell was interviewed on her own about what it was like to bring Black Canary to the big screen. Other interviews included Yah, Hodson and the cast talking about Harley’s journey and how they wanted to make the character work on her own. Winstead commented on the fun of having a mostly-female cast and crew as well and more.
Players of Fortnight could unlock an exclusive Harley Quinn skin.
More details on the new Harley Quinn and the Birds of Prey comic from Amanda Conner and Jimmy Palmiotti here.
The movie’s costume designer was interviewed on pulling from various sources of inspiration from cartoons to movies in creating Harley’s costumes. How the story depicts violence against women and what the bad guy’s motivations are were part of this discussion with the cast.
What future there might be for a Harley/Poison Ivy partnership movie – one of the projects in development at one point – was speculated on by Yan. Winstead also commented on how she never questioned the idea that a comic action movie would have wide audience appeal.