You can read my full recap of the marketing campaign for The Assistant at The Hollywood Reporter.
Online and Social
It’s a pretty simple official website, with just the minimum material on there to help visitors get the big picture of the movie and find where and when it might be playing near them.
Media and Press
EW debuted an exclusive clip of Jane bringing her concerns to light.
Garner appeared on “Late Night” to talk about the movie.
Notably, this movie seems to be garnering much stronger reactions than the flashier, more star-power heavy Bombshell, which touches on similar subject matter. There’s probably a lesson to be learned there on how flash and effectiveness aren’t always the same thing.
Picking Up The Spare
Another clip was released, this one showing the meeting where Jane brings her concerns to light and is rebuffed.
Green talked about how many studios were wary of producing her movie given the subject matter. In another interview she made it clear she’s not the inspiration for the main character. Garner also commented on the story and how it’s meant to be about more than just the entertainment industry.
During the Berlin Film Festival Green talked about the need for more stories with women as the focus.