You can read my full recap of the marketing campaign for Bad Boys For Life at The Hollywood Reporter.
Online and Social
In addition to the usual marketing materials, the official website features a Meme Maker feature that lets people upload a photo and then add the movie’s title treatment to it. The result can then be shared on social or sent to friends.
Media and Publicity
The project was one that had gone through many starts and stops over the years, subject to endless speculation on if or when it might happen. It wasn’t until early January that Smith shared a photo confirming production had begun. He later offered a first official look at the movie as well.
How Lawrence has overcome the troubles he’s had both personally and professionally in the last 20 years or so was covered in this interview with the actor.
Why now was the perfect time to bring the Bad Boys back to the big screen and more were covered in comments made by the stars and others on the movie’s premiere red carpet.
Picking Up the Spare
Producer Jerry Bruckheimer spoke at the premiere about the movie and why another sequel has been so long in the works.
Will Smith drove a Lyft car in Miami in a promotional stunt for the movie.