Doctor Sleep – Marketing Recap

You can read my full recap of the marketing for Doctor Sleep at The Hollywood Reporter.

Online and Social

The movie’s official website opens with the second trailer before the splash page uses the second poster’s key art. Content is pretty standard, though, but a nice “Gallery” is a good touch.

Media and Press

There was, of course, a great amount of press coverage when the movie was announced and following various casting news. McGregor also spoke about the project early on while on the press tour for Christopher Robin.

Flannagan sought to put a little distance between this movie and The Shining, saying his film should be judged as its own thing while acknowledging it obviously owes a lot to the earlier story. He also commented on why he thought McGregor was perfect for the role of Danny and, in August, made it clear the film would be rated R.

An interview with Flannagan detailed the effort and attention to detail he and the production team put into recreating the Overlook Hotel from the first movie using Kubrick’s original plans as their guide.

A profile of McGregor had him talking about this movie and more, including how his own struggles with alcoholism in the past informed his performance here. He also shared how he avoided the first movie for years because of its reputation.

The filmmakers revealed a surprising cameo in the movie, but not the one you think.

McGregor has made a number of talk show appearances in the last week or so, but most of them have paid little attention to this movie and instead turned quickly to the news of his reprising his role as Obi-Wan Kenobi for a Disney+ Star Wars series.

An interview with Ferguson allowed her to talk about the props she stole from the set.

IMAX released a video encouraging audiences to see the movie in that format.


Picking Up the Spare

More on how the filmmakers navigated tying into Kubrick’s original while still satisfying King here.

Jacob Tremblay was entirely missing from the marketing but plays a key role in an important sequence in the story.


Author: Chris Thilk

Chris Thilk is a freelance writer and content strategist with over 15 years of experience in online strategy and content marketing. He lives in the Chicago suburbs.

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