You can read my full recap of the marketing campaign for Zombieland: Double Tap at The Hollywood Reporter.
Online and Social
There’s not a whole lot going on over at the movie’s official website, just the standard marketing materials along with lots of calls to action to buy tickets.
Sony created the usual social profiles for the movie, but took notably different approaches to them. The Facebook page has all the expected updates about promotional activities and new marketing assets being released. The Twitter profile has more updates and a more casual vibe, which isn’t unusual. What is worth calling out is that the Facebook uses “the Royal We” in framing how those updates are shared while on Twitter the updates come from an unnamed “I,” giving the profile a much more personal touch. That tactic is designed to create a stronger connection with followers by making it clear there’s a real person behind the posts, one that is just as excited about this new movie as they hope others are. So
Media and Press
It was over two years before any further update was offered. That’s when co-writer Paul Wernick made comments about how the movie was actually pretty close at hand, aiming toward a 2019 release.
Harrelson commented on the fun he had during production while promoting The Highwaymen earlier this year.
After the trailer debuted, Fleischer talked about why the sequel took so long to come together while also sharing comments from Stone that she wants to do one of these every decade to check in on the characters.
The cast made the late night and morning talk show rounds, with Deutsch and Zuckerberg appearing on “The Tonight Show” while the whole cast appeared on “The Tonight Show” to engage in a bit. Harrelson hosted “Saturday Night Live” a couple weeks ago.
AMC Theaters offered an exclusive featurette and interview with three of the leads. They commented on the same array of topics as before at the movie’s premiere.
Fleischer talked about how he revived old instincts to return to the decade-old stories and characters. He and others were interviewed again about the potential for another sequel in a decade.
Picking Up the Spare
More from the movie’s screenwriters here about their ideas for a third installment. The return of a certain celebrity in a cameo role was also covered, as was the unease felt by Stone and others in the cast. Deutch also talked about her addition to the story.
A blooper reel came out just after the movie was in theaters.