John Wick Chapter 3 – Parabellum – Marketing Recap

You can read my full recap of the marketing for John Wick 3: Parabellum at The Hollywood Reporter.

Online and Social

The movie’s official website features more information than can be found even on the sites of movies with dozens of characters and mythology-steeped histories.

When you open the hamburger menu in the upper left the main page shows navigation to the standard content like “Story,” “Trailers,” “Posters” and a photo “Gallery,” all of which present exactly what you’d expect.

Media and Publicity

The first official still from the movie was released in EW’s 2019 preview issue. A bit later on Stahleski was interviewed about how Berry lobbied for a role in the movie even before a script was finished.

Reeves was the subject of an extensive profile in GQ that covered not only this movie but his whole career and other topics, allowing him to talk about any number of things and providing pop culture site writers lots of items to pick apart for dozens of individual stories. Dillon was interviewed about working with Reeves and becoming part of the John Wick universe.

Reeves did the media rounds talking about the movie, including what it was like to film an action sequence on a horse. Berry also talked more about her prep for the movie and the fun she had. Jason Mantzoukas showed up on TV as well.

Stahleski made it clear in an interview that this may not be the end for Wick as there’s still lots more he wants to do and potential for the character.


john wick 3 gif

Picking Up the Spare

David Griner at Adweek interviewed the artist who designed one of the movie’s better posters. 

One more featurette continued emphasizing how hard the cast trained for the physical demands of the movie. IMAX also released a Q&A with Stahelski and then a featurette with Reeves. 

Reeves and the rest of the cast offered their comments on the franchise and its unexpected success at the movie’s premiere. The star also explained exactly what the subtitle of the movie meant. 

That promotional deal with Fortnite, rumored about before, is finally official. 

How Berry worked to get to know the dogs she shared scenes with was covered in this interview. The actress also made headlines by going out of her way to engage with black journalists on the movie’s red carpet. 

The future of the character and franchise is covered and hinted at again by Stahelski. 

Lionsgate released footage from “The Continental Experience” setup in New York City. 

A key fight sequence that’s been mentioned as a highlight of the film got some press attention, as did the bit part played by Jason Mantzoukas, who was absent from the marketing save for a single character poster. 


Author: Chris Thilk

Chris Thilk is a freelance writer and content strategist with over 15 years of experience in online strategy and content marketing. He lives in the Chicago suburbs.

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