Long Shot – Marketing Recap

You can find my full recap of the marketing for Long Shot at The Hollywood Reporter.

Online and Social

Not much at all on the movie’s official website, just a synopsis and collections of trailers and posters along with links to the film’s official social network profiles.

Media and Publicity

A first still was released in conjunction with the announcement of the title change earlier this year. Theron answered questions while in Austin while Paul Scheer commented on prepping to play the role of an obnoxious and clueless conservative TV talking head. The whole cast participated in a Q&A around that screening as well.

Rogen appeared on “Kimmel” a couple months ago to talk about the movie and more, including filming the sex scenes with Theron. Closer to release he showed up on “The Late Show” to hype the movie, talk about drugs and all that. Theron also made a few stops on the talk show and media circuit.

Theron and Rogen were both interviewed about how the movie is about politics but it’s not political in that they’re not trying to comment on modern day happenings, just trying to find the humor in the system. There were also interviews with director Jonathan Levine and costar O’Shea Jackson as well as June Diane Raphael, who talked about the rom-com genre as a whole and how this movie fits into it.

Overall

One point I want to be sure and emphasize here is that this is exactly the kind of movie that, 20 years ago, would have opened to a respectable $45 million and been considered a success.

While Lionsgate avoided opening the movie directly against Avengers: Endgame, coming out the week after isn’t much better as event movies like that benefit greatly from repeat viewings, eating up all the oxygen in the room for a number of weeks.

long shot gif

Picking Up the Spare

Co-writer Liz Hannah and director Jonathan Levine were interviewed about how they managed to create a rom-com that wasn’t quite as regressive socially as many tend to be. 

How well Theron and Rogen gelled and how the whole team collaborated to create a singular vision for the story was detailed here. Levine and Rogen also spoke about how Theron joining the film encouraged them to take it even more seriously than they had been. They all spoke about how the movie was not only funny but important at the premiere. 

Theron finally hit the talk shows in earnest, with a stop on “Late Night.” She was also interviewed about her political thoughts as they relate to the movie and the industry and appeared on “The Daily Show” as well. 

GQ featured Rogen on its June cover in a story that talked about this movie as well as his career to date. 

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