How to Train Your Dragon: The Hidden World – Marketing Recap

My full recap of the marketing for How to Train Your Dragon: The Hidden World is live at The Hollywood Reporter.

Online and Social

The movie’s website, which is the same site that was used for the earlier movies, features a number of content blocks offering games, information on dragon identification and more. It’s not that engaging and doesn’t use the latest in web design theory or anything, but apparently it is working well enough. There’s a Facebook page that’s specific to the franchise but on Twitter and Instagram it’s the brand profile for Dreamworks Animation that’s used.

Media and Publicity

Honestly there doesn’t seem to have been a significant press push for the movie outside of the featurettes, clips and event appearances mentioned in my original article.


how to train your dragon 3 pic gif

Picking Up the Spare

Director Dean DeBois was interviewed about bringing his passion for films to this project while Baruchel spoke about meeting fans and what it was like to take Hiccup out for one final ride.


Author: Chris Thilk

Chris Thilk is a freelance writer and content strategist with over 15 years of experience in online strategy and content marketing. He lives in the Chicago suburbs.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.

%d bloggers like this: