You can read my full recap of the marketing campaign for Alita: Battle Angel at The Hollywood Reporter.

Online and Social

It’s surprising, though I’m not sure why, that a movie with such a deep mythology would get a website that acknowledges none of it. There’s just the very basic information you can find anywhere else online

Media and Publicity

A live-streamed Q&A with Cameron, Rodriguez and Salazar preceded the trailer and offered fans a bit more information about the movie.

A later interview with Salazar and Rodriguez reiterated how different the hero she plays is going to be.

While at NYCC, Rodriguez was interviewed about how he got involved and the kinds of expectations that came with the job.

Salazar finally got a profile of her own that focused on the unusual nature of her role in this movie and how she got it. Another hit similar topics as well as talking about her career so far. Connelly and Cameron went on to make a few late night and early morning appearances, as did others from the cast and crew. Cameron was interviewed about the story and morality of the character as she tries to move past her history as a warrior to be a better person. The issue of Latinx representation was also commented on by Salazar.

Waltz finally joined the publicity campaign with a profile that covered this movie as well as his previous work. Rodriguez was interviewed about his experience working with Cameron.

Overall

alita gif

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