My full recap of the marketing campaign for Glass is up at The Hollywood Reporter, but you can read below for the elements not included in that column.
Online and Social
The official website from Universal does a decent job of offering most of the basic content and information about the movie but never really takes visitors any deeper into the story.
Media and Publicity
A feature profile of Shyamalan covered lots of territory, focusing on how he fell from favor after the initial wave of popularity and buzz but has emerged even stronger than before. Similar topics were covered in another interview and another after that. The connection between this and the earlier movies was reinforced when the director revealed it would feature unused footage from Unbreakable, though he also put the kibosh on further sequels set in the shared world.
Everyone started showing up on late night TV and elsewhere in the last couple weeks, including Jackson and McAvoy. The latter was also announced as the host of an episode of “Saturday Night Live” a couple weeks after the film hit theaters.
Picking Up The Spare
Star Anya Taylor-Joy had a few late-breaking profiles like this where she talked about her experiences on-set with the cast and crew.