There’s not a whole lot to add to my recap of the marketing for The Grinch, from Universal and Illumination.

Universal’s new attempt to bring The Grinch — that iconic Dr. Seuss creation who’s as cuddly as a cactus and as charming as an eel — to the big screen is expected to bring in a respectable $55-60 million this weekend. This animated version from Illumination Entertainment has Benedict Cumberbatch voicing the green Christmas-hating Grinch with Rashida Jones, Kenan Thompson and others in costarring roles.

Online and Social

Tyler, the Creator’s lyric video for the well-known theme song opens the movie’s official website, which also has the trailers, a synopsis and a list of the movie’s promotional partners as well as links to Twitter and Facebook profiles.

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