There’s not a whole lot to add to my recap of the marketing for The Grinch, from Universal and Illumination.
Universal’s new attempt to bring The Grinch — that iconic Dr. Seuss creation who’s as cuddly as a cactus and as charming as an eel — to the big screen is expected to bring in a respectable $55-60 million this weekend. This animated version from Illumination Entertainment has Benedict Cumberbatch voicing the green Christmas-hating Grinch with Rashida Jones, Kenan Thompson and others in costarring roles.
Online and Social
Tyler, the Creator’s lyric video for the well-known theme song opens the movie’s official website, which also has the trailers, a synopsis and a list of the movie’s promotional partners as well as links to Twitter and Facebook profiles.