Life of the Party – Marketing Recap

Once again, my standard marketing recap for the Melissa McCarthy comedy vehicle Life of the Party has been published over at The Hollywood Reporter.

In Life of the Party she plays Deanna, newly-divorced and regretful she never finished her college degree. So, seeing an opportunity, she enrolls at the same university her daughter Maddie (Molly Gordon) is at, leading to some mother/daughter bonding, the fulfillment of a dream and some belated sowing of wild oats.

There isn’t much to add to what’s shared there. The movie’s official website has the bare minimum of information on it. The first publicity for the movie came when a still was released along with brief comments from McCarthy. She later showed up crashing an “Carpool Karaoke” segment ostensibly featuring her costar Christina Aguilera and made some other late night appearances closer to release. Director/husband Ben Falcone talked here as well about directing his wife in a love scene or two.


Nice joint profile of long-time friends and colleagues Melissa McCarthy and Maya Rudolph in the LA Times where they talked about working together and lots, lots more.


Writer/director Ben Falcone talks here about creating the story of the movie with wife Melissa McCarthy.
Adria Arjona, who plays Melissa McCarthy’s daughter in the film, talks more here about working with the veteran actor and what she learned just by being in the room with her.

Author: Chris Thilk

Chris Thilk is a freelance writer and content strategist with over 15 years of experience in online strategy and content marketing. He lives in the Chicago suburbs.

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