Month: March 2018

Studios Using Voice, Not Characters, in Marketing Movies on Social Media

  I’ve never really been a fan of movie studios – or any other brand – trying to be clever by posting to social media as a character from the movie or other ad campaign. There was a whole, wide-ranging debate over… Read More

Isle of Dogs – Marketing Recap

Writer/director Wes Anderson returns to the world of stop-motion animation – previously visited in 2009’s The Fantastic Mr. Fox – with this week’s new release Isle of Dogs. The story takes place in the Japan of the future, one where the nation… Read More

Soundtracks Could Be Uniquely Positioned To Succeed

For the last couple months movie soundtracks – especially those for The Greatest Showman and Black Panther – have been dominating the album charts. That, as the THR story points out, is just the latest example of a trend that’s also included… Read More

Pacific Rim: Uprising – Marketing Recap

It seems like critics and audiences were genuinely surprised when 2013’s Pacific Rim was as good as it wound up being. But really, what did we expect from a movie about giant machines fighting giant monsters that was directed by Guillermo del… Read More

The New Avengers: Infinity War Trailer and Enduring Human Spirit

There are plenty of great moments in the new trailer for Avengers: Infinity War that debuted last week. Spider-Man’s reaction to Doctor Strange, Cap shaking hands with T’Challa, Gamora warning everyone about what Thanos is capable of. This, though, is the one… Read More

Game Over, Man – Marketing Recap

The creators and talent from Comedy Central’s cult hit “Workaholics” are now getting more fully into feature films with this week’s Netflix original release Game Over, Man. Blake Anderson, Adam Devine, and Anders Holm play Joel, Alexxx and Darren (respectively) play three… Read More

Picking Up the Spare: A Wrinkle In Time, Thoroughbreads, and More

A Wrinkle In Time Great stuff here about how Ava DuVernay immediately sought to make the lead of the story someone who looked different than the usual fantasy film lead, found star Storm Reid and was trying to be more optimistic and… Read More

Ready Player One SXSW Reactions Giving Me Flashbacks

The screening of Ready Player One at SXSW couldn’t have come at a better time. There was a growing backlash to the movie, with many people judging it for shamelessly exploiting 1980s nostalgia solely to win brownie points with Gen X movie… Read More

Dear Dictator – Marketing Recap

Are pen pals still a thing in the age of internet trolls and other online dangers? I’m not sure if they are, but that’s the premise of the new movie Dear Dictator. Odeya Rush plays Tatiana, a teenage girl who’s always on… Read More

Quick Takes – Movie News Recap 3/15/18

I have some brief thoughts on a few of the movie-related news tidbits from the last couple weeks. Finally, A Live-Action Star Wars TV Show: OK, this isn’t movie news, but you can’t not mention the fact that the decade of rumors… Read More