Month: January 2018

Picking Up the Spare: Logan, Pitch Perfect 3 and More

Logan Before the movie was released, 20th Century Fox reportedly worked directly with Twitter to analyze fan conversations, sentiment and intent around it, drilling down into very detailed information and using it to gauge the movie’s chances for success. Pitch Perfect 3… Read More

The Big Sick – After the Campaign Review

When I wrote about the marketing of The Big Sick last year the buzz around the movie was at a fever pitch. It had debuted at the 2017 Sundance Film Festival to much acclaim for the script by Kumail Nanjiani and Emily… Read More

There’s a Reason Solo: A Star Wars Story is Still Coming Out In May

He and Chewie have been in tight scrapes before, but nothing like this. I’ve written repeatedly in the last couple years about how Disney’s release plan for the Star Wars films, at least those after 2015’s relaunch with The Force Awakens, is… Read More

New To Home Video: Blade Runner 2049, Happy Death Day, The Snowman

Blade Runner 2049 The theatrical campaign for the sequel to Ridley Scott’s 1982 classic original received one of the most innovative, interesting campaigns of 2017, selling the audience on the promise of returning to a world still filled with mysteries and secrets… Read More

12 Strong – Marketing Recap

While the mission has become somewhat fuzzier and more ambiguous over the years, our initial goal in sending military to Afghanistan was to quickly and definitively rain hell down on the Taliban in the wake of the 9/11/01 terrorist attacks. That story,… Read More

Bullitt – Flashback Marketing

Yesterday at the Detroit Auto Show, Ford Motor Company made news in both the auto and film press when it announced the 2019 Mustang Bullitt, a new take on the 1968 Mustang Fastback that plays as much of a starring role in… Read More

Step Sisters – Marketing Recap

It’s not hugely innovative, Netflix’s marketing of STEP SISTERS

What Are 2018’s Most Anticipated Movies?

Last week at Adweek I published a piece about the top 10 movies of 2018. Here’s that list, which is based on marketing technology firm Amobee’s analysis of online conversations and engagement with those conversations. Black Panther Aquaman Avengers: Infinity War Deadpool… Read More

Picking Up The Spare: All the Money in the World, The Post and More

All The Money In the World Not great news for the movie as it’s come to light that while Michelle Williams came in essentially for free to handle the reshoots necessary when Christopher Plummer was added to replace Kevin Spacey, co-star Mark… Read More

Reginald Hudlin – Director Overiew

Last year when I was reviewing the campaign for Marshall I was a bit surprised to see it was directed by Reginald Hudlin. That was a name I realized I hadn’t really caught in a few years. Looking into what he’s been… Read More