Star Wars: The Last Jedi
An outdoor campaign run in conjunction with Twitter rotated pictures from the movie and fan Tweets about it on giant billboards in Toronto and New York.
There’s a game called “Porg Invasion” that can be played within Facebook Instant Games, a feature the social network has been eager to promote since it means working within an environment many young users are increasingly preferring.
Director Rian Johnson gives credit here to the technical team he brought together to oversee the massive production. And he spoke here about how he made it a priority to make the movie the most inclusive of characters who were other than white males.
Costar Laura Dern has been making a few media appearances to talk about joining the series and what it was like to join such a massive production.
According to a story on MediaPost, the movie’s promotional partners spent over $27 million to help market their tie-ins.
Kelly Marie Tran continues to enjoy her moment in the sun and get a lot of mainstream attention with this interview. That she’s been seen as such a breakout by audiences and critics both for her performance and her position as a welcome bit of inclusiveness has not gone unnoticed by Disney, which released this short featurette on her casting.
The movie’s Rotten Tomatoes score has become a serious subject of debate, particularly in light of claims made by those within the alt-right movement that they’ve used bots and other tools to artificially lower the score because they’re upset at all the women in the story. This should serve as a reminder that sexism is as much a core philosophy of these jackweeds as racism.
The Killing Of A Sacred Deer
Bryan Bishop at The Verge has a great piece on how Netflix used its own recommendation system and user profile targeting to display trailers and other promotions for the movie on the site itself, an effort that ran alongside the external campaign. That kind of targeting is one thing when it’s done on the wide web, it’s another when it’s contained to a platform and has a clear call to action.
Despite what has been widespread negativity from critics, Netflix is so committed to producing films on par with theatrical releases it’s already ordered a sequel. For what it’s worth, I pegged the movie as being the best chance to be the first streaming-original franchise last month.
Members of the cast talk about production here, with Hanks talking about the nerves of shooting his first emotional scene with Meryl Streep and Bob Odenkirk talking about how Hanks helped costars get used to the unconventional set director Steven Spielberg runs.
While the movie hasn’t been the subject of much debate or conversation online, it’s been quietly consistent at the box-office, currently sitting at $111 million in sales. That shows strong word-of-mouth. Lionsgate is hoping to goose that and take advantage of the lack of “inspirational” fare in theaters right now with a new TV spot positioning it as a great holiday choice for the whole family.
The Greatest Showman
Seems James Mangold, who had experience working with star Hugh Jackman on a few different films including the last two Wolverines, came in to provide advice and support to first time director Michael Gracey as well as manage some reshoots.
Chris Thilk is a freelance writer and content strategist who lives in the Chicago suburbs.