Star Wars: The Last Jedi
I was remiss in failing to include that part of Verizon’s co-marketing included running a fan art contest where the winner was sent to the movie’s premiere. Turns out my old boss Mike Manuel won that contest, with his Star Wars portraits, viewable here, being displayed along the red carpet.
A couple more theater chain-specific posters were released, this time for Odeon, one with Rey and the other with Kylo Ren, that when put together made it clear they were facing off in some manner.
I wrote even more about The Last Jedi’s marketing for Adweek, taking a high level look at some of the themes and repeated ideas and messages that were part of the campaign.
Ricardo Lopez has more along the lines of what I mentioned briefly in my post, that Disney’s ambitious Star Wars release schedule has the potential to blow up and cause audience fatigue at any moment, though it’s not there yet.
The Shape of Water / Call Me By Your Name
Michael Stuhlbarg, who stars in both movies, is having quite a year, with a number of notable roles that show just how solid and talented an actor he is.
Director Steven Soderbergh thinks he made a tactical error in relying too much on social media marketing and not enough on paid TV spots to promote the movie. I don’t fully agree with all his comments but can certainly understand how the movie underperforming could lead him and others to this conclusion.
Chris Thilk is a freelance writer and content strategist who lives in the Chicago suburbs.