There’s a new poster that arranges the members of the cast in a courtroom. This is selling it as a straight procedural drama, free of any historical context.
TV spots promoting the home video encourage the audience to make the movie part of a “family movie night,” emphasizing the all-ages nature of the story.
Transformers: The Last Knight
Caterpillar is running ads promoting a sweepstakes to win a custom industrial-strength toolbox.
The Dark Tower
The exact same approach used to sell the movie theaters is being used to sell it on home video if TV commercials like this are any indication. How’d that work out again?
The Florida Project
Another feature profile of director Sean Baker appeared on Wired where he talked about the freedom and constraints that came with having a much bigger budget than he did on his previous films.
Blade Runner 2049
The movie’s overt product placement has come under some criticism, which as this post points out, may actually be because of the organic, natural way brands were worked into the original movie.
Only the Brave
TheWrap has a feature on how the story of the Granite Mountain Hotshots went from the pages of GQ to the big screen.