Unique perspectives on movie marketing, film reviews and much more.
Picking Up The Spare: mother!, War For The Planet of the Apes, Rogue One
There’s finally a feature profile of Michelle Pfieffer that includes this movie as one of a few recent or upcoming projects marking a return to regular work for one of the great actors of her generation.
The Florida Project
Now that it’s in theaters I’m seeing a lot more online advertising for the movie that uses the key art to drive ticket sales.
War For The Planet Of The Apes
TV spots like this one have highlighted the drama and tension in the story as the movie comes to home video.
Kevin Spacey’s inspirational speech about being brazen and bold with a bank robbery scheme is used in a TV spot promoting the digital home video release of the movie, which is nice because it basically describes the movie as well.
The Emoji Movie
A commercial promoting the movie’s home video release has a Halloween theme, framing it as a “spook-tacular” good time. A bit of a stretch, but what are you going to do?
Rogue One: A Star Wars Story
Disney World and Disneyland were both announced as the home for Star Wars: Secrets of the Empire, a “hyper-reality” experience set during the time of the early Rebellion, allowing park visitors to strap on gear and work with K-2SO to complete a mission. You can view the trailer here.