My latest post at Adweek dives a bit more deeply into some aspects of the IT marketing campaign I didn’t focus on last week to see what it was that helped make the movie a success.
Home Again
More here on how director Hallie Meyers-Shyer leaned on her famous mother for support during the writing and filming of the movie.
mother!
Some new details on the movie’s mystery-shrouded campaign, including details on how Paramount used trailers as a call-to-action and didn’t bother with testing some of the ads and other promotional materials.
