Picking Up The Spare: IT, Home Again, mother!

My latest post at Adweek dives a bit more deeply into some aspects of the IT marketing campaign I didn’t focus on last week to see what it was that helped make the movie a success.

More here on how director Hallie Meyers-Shyer leaned on her famous mother for support during the writing and filming of the movie.

Some new details on the movie’s mystery-shrouded campaign, including details on how Paramount used trailers as a call-to-action and didn’t bother with testing some of the ads and other promotional materials.

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Cinematic Slant