• My latest post at Adweek dives a bit more deeply into some aspects of the IT marketing campaign I didn’t focus on last week to see what it was that helped make the movie a success.

Home Again

  • More here on how director Hallie Meyers-Shyer leaned on her famous mother for support during the writing and filming of the movie.


  • Some new details on the movie’s mystery-shrouded campaign, including details on how Paramount used trailers as a call-to-action and didn’t bother with testing some of the ads and other promotional materials.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s