Month: September 2017

Picking up the Spare: Kingsman, American Made

Kingsman: The Golden Circle Director Matthew Vaughn apparently pleaded with Fox to not put that big reveal of a character’s still-alive status in the trailers but was overruled. American Made This interview with Domhnall Gleason nods to the fact that American Made… Read More

Gerald’s Game – Marketing Recap

The third feature adaptation of a Stephen King story to be released inside of two calendar months, Gerald’s Game might be the least well-known of the batch. Coming from director Mike Flanagan, the movie stars Carla Gugino and Bruce Greenwood as a… Read More

Mark Felt: The Man Who Brought Down the White House – Marketing Recap

We live in…interesting…times. Today’s political climate in Washington, D.C. has invited more than a few comparisons to the era of the Nixon presidency, including the love of secrets (along with the racism and xenophobia, but let’s focus on secrets). That makes it… Read More

John Denver is Big, But Does He Make the Marketing Cut?

There was a story last week that caught us up on a new trend in movies: The increased usage of John Denver’s music. Denver tunes have appeared in a half-dozen recent films – Free Fire; Alien: Covenant; Diary of a Wimpy Kid:… Read More

Flatliners – Marketing Recap

The original movie was one that was watched by me and, I’m guessing, countless others of my generations, on VHS repeatedly at late-night get togethers with friends. Now Flatliners is returning to the big-screen in a remake starring Ellen Page, Diego Luna,… Read More

My Core Problem With the Marketing of mother!

There was a problem with the marketing campaign for mother! that never really coalesced in my mind until I saw a new poster. The one-sheet uses a half-disfigured photo of star Jennifer Lawrence surrounded by, on one half, quotes praising the movie… Read More

Our Souls At Night – Marketing Recap

Two of Hollywood’s most iconic, most charismatic and most talented stars reteam for the first time in almost 40 years in Our Souls at Night. In the movie, Jane Fonda plays Addie, a widow who one day knocks on the door or… Read More

When You Don’t Care About the Backstory

In a recent interview, Bill Skarsgard, who played Pennywise in the recent surprise hit It, hinted that there were scenes shot showing the clown before he became the mysterious embodiment of evil in a small town. Now I haven’t seen the most… Read More

American Made – Marketing Recap

The “action/adventure” phase of Tom Cruise’s career continues in this week’s American Made. Directed by Doug Liman, the movie casts Cruise in the true story of Barry Seal, an everyday guy who’s recruited by the CIA to run drugs on behalf of… Read More

Box-Office Top Five: Kingsman Conquers

I was a bit surprised to see Kingsman: The Golden Circle was successful at dethroning It from the top of the box-office heap this past weekend. Audiences were clearly ready for the highly-stylized, tongue-in-cheek violence Kingsman’s campaign promised. At least enough of… Read More