Picking Up The Spare: Brigsby Bear, Wonder Woman, Atomic Blonde

Brigsby Bear

  • Nice use of sponsored content as Sony Classics buys a sponsored trailer on The A.V. Club, which has a solid movie-loving readership, just the kind that will champion this unique film.

Wonder Woman

  • Variety reports that WB is mulling an Oscars campaign for both Wonder Woman and director Patty Jenkins. If successful, it would be the first comic book movie nominated and Jenkins would be the first woman since Kathryn Bigelow. The “groundbreaking” adjective might be a bit much to describe the potential For Your Consideration campaign but would be apt for any actual nominations.

Atomic Blonde

  • Stoli ran a co-branded campaign for Atomic Blonde, which is the spy’s drink of choice in the movie. Pandora also helped with promotions, creating movie-branded 80s music channels.

The Emoji Movie

  • Sony ran some dynamically-updated outdoor billboard ads in Los Angeles that changed messaging and which emoji character was featured depending on weather and traffic conditions.

Author: Chris Thilk

Chris Thilk is a freelance writer and content strategist with over 15 years of experience in online strategy and content marketing. He lives in the Chicago suburbs.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.