Picking Up The Spare: Brigsby Bear, Wonder Woman, Atomic Blonde
Nice use of sponsored content as Sony Classics buys a sponsored trailer on The A.V. Club, which has a solid movie-loving readership, just the kind that will champion this unique film.
Variety reports that WB is mulling an Oscars campaign for both Wonder Woman and director Patty Jenkins. If successful, it would be the first comic book movie nominated and Jenkins would be the first woman since Kathryn Bigelow. The “groundbreaking” adjective might be a bit much to describe the potential For Your Consideration campaign but would be apt for any actual nominations.
Stoli ran a co-branded campaign for Atomic Blonde, which is the spy’s drink of choice in the movie. Pandora also helped with promotions, creating movie-branded 80s music channels.
The Emoji Movie
Sony ran some dynamically-updated outdoor billboard ads in Los Angeles that changed messaging and which emoji character was featured depending on weather and traffic conditions.