Christopher Nolan is out to reinvigorate the war movie genre with his latest cinematic outing, Dunkirk. Anyone who has seen…

Buffy the Vampire Slayer (25th Anniversary Marketing Flashback)
Earlier this year the internet celebrated the 20th anniversary of the series debut of “Buffy, the Vampire Slayer.” The show,…

Wind River – Marketing Recap
After receiving critical and commercial acclaim for writing last year’s Hell or High Water, Taylor Sheridan makes his feature directorial…

Picking Up The Spare: Brigsby Bear, Wonder Woman, Atomic Blonde
Brigsby Bear Nice use of sponsored content as Sony Classics buys a sponsored trailer on The A.V. Club, which has…

Tron (Flashback Movie Marketing)
Among the many movies I felt The Emoji Movie was borrowing themes and approaches from as I reviewed its campaign,…

The Incredible Jessica James – Marketing Recap
Jessica Williams, well-known to viewers of “The Daily Show,” stars as the title character in the Netflix-original movie The Incredible…

Albert Brooks – Director Overview
This week Criterion is adding Albert Brooks’ great Lost In America to their collection. It’s a great choice to be…

Brigsby Bear – Marketing Recap
I’m not going to offer my usual plot recap for Brigsby Bear here because, quite frankly, it’s too insane. Let’s…

Atomic Blonde – Marketing Recap
It’s not always fair when we compare new movies to James Bond. Nothing can truly measure up the legacy of…

The Emoji Movie – Marketing Recap
The average consumer is a lot smarter about what the inside of their electronic devices contain than someone in, say,…